Opinion leadership and social contagion in new product diffusion
Raghuram Iyengar; Christophe Van den Bulte; Thomas W. Valente
| Year of publication: |
2011
|
|---|---|
| Authors: | Iyengar, Radha ; Van Den Bulte, Christophe ; Valente, Thomas W. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 195-212
|
| Subject: | Produktentwicklung | New product development | Soziales Netzwerk | Social network | Innovationsdiffusion | Innovation diffusion | Meinung | Opinion | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Medizinprodukt | Medical device | Statistische Bestandsanalyse | Duration analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009006876