Opinion Leadership and Social Contagion in New Product Diffusion
Year of publication: |
2011
|
---|---|
Authors: | Iyengar, Raghuram ; Bulte, Christophe Van den ; Valente, Thomas W. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 30.2011, 2, p. 195-212
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | diffusion of innovations | opinion leadership | social contagion | social networks |
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Commentary--Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"
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Rejoinder--Further Reflections on Studying Social Influence in New Product Diffusion
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