Opinion leadership and social contagion in new product diffusion
Raghuram Iyengar, Christophe Van Den Bulte, and Thomas W. Valente
Year of publication: |
2008
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Authors: | Iyengar, Raghuram ; Van Den Bulte, Christophe ; Valente, Thomas W. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2008, 4, p. 69-94
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