Opportunism in co-production : implications for value co-creation
Burçak Ertimur; Alladi Venkatesh
| Year of publication: |
2010
|
|---|---|
| Authors: | Ertimur, Burçak ; Venkatesh, Alladi |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 4, p. 256-263
|
| Subject: | Betriebliche Wertschöpfung | Value creation | USA | United States | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738286