Extent: | XIV, 220 S., S. A 1 - A 46 : graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Bayreuth, Univ., Diss., 2011 |
ISBN: | 978-3-486-71354-1 ; 3-486-71354-X |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10009600361