Opportunities and challenges of augmented reality shopping in emerging markets
Year of publication: |
[2018]
|
---|---|
Authors: | Abed, Salma S. |
Published in: |
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda. - Cham, Switzerland : Springer, ISBN 978-3-319-75012-5. - 2018, p. 107-117
|
Subject: | Augmented reality | Virtual reality | Emerging markets | Shopping | Schwellenländer | Emerging economies | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour |
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