Opportunities and pitfalls of Chinese agricultural businesses to become international brands
Year of publication: |
2010
|
---|---|
Authors: | Herstein, Ram ; Zwilling, Moti ; Jaffe, Eugene D. |
Published in: |
International journal of Chinese culture and management : IJCCM. - Olney, Bucks : Inderscience Publ., ISSN 1752-1270, ZDB-ID 2422762-6. - Vol. 3.2010, 1, p. 52-68
|
Subject: | Agrarprodukt | Agricultural product | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | China |
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