Opportunity at the marketing interface
Year of publication: |
2004
|
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Authors: | Teach, Richard D. ; Schwartz, Robert G. ; Birch, Nancy J. |
Published in: |
Research at the marketing-entrepreneurship interface. - Chicago, Ill. : Univ. of Illinois, ISBN 1-884058-15-9. - 2003, p. 322-335
|
Subject: | Geschäftsmodell | Business model | Kognition | Cognition | Wahrnehmung | Perception | Einzelhandel | Retail trade | Großhandel | Wholesale trade | Hochtechnologie | High technology |
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