Opportunity Cost Consideration
Year of publication: |
2011
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Authors: | Spiller, Stephen A |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2011, 4, p. 595-611
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