Opportunity Cost Neglect
Year of publication: |
2009
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Authors: | Frederick, Shane ; Novemsky, Nathan ; Wang, Jing ; Dhar, Ravi ; Nowlis, Stephen |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 4, p. 553-561
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