Opportunity‐led ideation : How to convert corporate opportunities into innovative ideas
Year of publication: |
2021
|
---|---|
Authors: | Wyrtki, Katrin ; Röglinger, Maximilian ; Rosemann, Michael |
Published in: |
Creativity and Innovation Management. - Wiley, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 30.2021, 3 (07.07.), p. 523-541
|
Publisher: |
Wiley |
Saved in:
Online Resource
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