Opposites attract, but similarity works : a study of interorganizational similarity in marketing channels
Year of publication: |
2002
|
---|---|
Authors: | Homburg, Christian ; Faßnacht, Martin ; Schneider, Janna |
Publisher: |
Mannheim : IMU |
Subject: | Unternehmen | Ähnlichkeit | Geschäftsverbindung | Marketing |
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