Optimal advertising and optimal quality
Year of publication: |
1954
|
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Authors: | Dorfman, Robert ; Steiner, Peter O. |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 44.1954, 5, p. 826-853
|
Subject: | Qualität | Marktwerbung |
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