Optimal Advertising and Pricing in a Class of General New-Product Adoption Models
Year of publication: |
2015
|
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Authors: | Helmes, Kurt ; Schlosser, Rainer ; Weber, Martin |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Werbung | Advertising | Preismanagement | Pricing strategy |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Operational Research, 229 (2013), 433-443 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 18, 2015 erstellt |
Classification: | C61 - Optimization Techniques; Programming Models; Dynamic Analysis ; D42 - Monopoly ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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