Optimal advertising outsourcing strategy with different effort levels and uncertain demand
Year of publication: |
2020
|
---|---|
Authors: | Xie, Yue ; He, Wanhua ; Ching, Wai Ki ; Tai, Allen H. ; Ip, Wai-Hung ; Yung, Kai-Leung ; Song, Na |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 58.2020, 7, p. 2016-2035
|
Subject: | advertising outsourcing | principal-agent problem | production | revelation principle | uncertain demand | Theorie | Theory | Prinzipal-Agent-Theorie | Agency theory | Outsourcing | Werbung | Advertising | Nachfrage | Demand |
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