Optimal advertising strategies with age-structured goodwill
Year of publication: |
2013
|
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Authors: | Faggian, Silvia ; Grosset, Luca |
Published in: |
Mathematical methods of operations research. - Berlin : Springer, ISSN 1432-2994, ZDB-ID 1310695-8. - Vol. 78.2013, 2, p. 259-284
|
Subject: | Optimal advertising | Dynamic programming | Vintage capital | Theorie | Theory | Werbung | Advertising | Dynamische Optimierung | Vintage-Modell | Vintage capital model |
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