Optimal advertising with stochastic demand
Year of publication: |
1983
|
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Authors: | Monahan, George E. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 29.1983, 1, p. 106-117
|
Subject: | Werbungsbetrieb |
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