Optimal allocation of fresh grapefruit advertising expenditure among markets: U.S., Canada, and rest of the world
Year of publication: |
1995
|
---|---|
Authors: | Brown, Mark G. ; Lee, Jonq-Ying |
Institutions: | Florida Department of Citrus |
Subject: | advertising expenditure allocation | fresh grapefruit | Agribusiness | Demand and Price Analysis |
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