Optimal allocation of genering advertising budgets
Year of publication: |
1971
|
---|---|
Authors: | McClelland, Edward L. ; Polopolus, Leo ; Myers, Lester H. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 53.1971, 4, p. 565-572
|
Subject: | Werbungsbetrieb | Verbrauch | Vereinigte Staaten | Florida | Citrus |
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