Optimal bundling of technological products with network externality
Year of publication: |
2010
|
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Authors: | Prasad, Ashutosh ; Venkatesh, R. ; Mahajan, Vijay |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 56.2010, 12, p. 2224-2236
|
Subject: | Hochtechnologie | High technology | Leistungsbündel | Bundling strategy | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce |
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