Optimal channel strategy of luxury brands in the presence of online marketplace and copycats
Sarah Yini Gao, Wei Shi Lim, Ziqiu Ye
| Year of publication: |
2023
|
|---|---|
| Authors: | Gao, Sarah Yini ; Lim, Wei Shi ; Ye, Ziqiu |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 308.2023, 2 (16.7.), p. 709-721
|
| Subject: | Channel strategy | Conspicuous consumption | Copycats | Online marketplace | Supply chain management | Lieferkette | Supply chain | Luxusgüter | Luxury goods | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2022.11.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283113