Optimal Contract Design for a National Brand Manufacturer under Store Brand Private Information
Year of publication: |
2021
|
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Authors: | Cao, Xinyan ; Fang, Xiang ; Xiao, Guang ; Yang, Nan |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Asymmetrische Information | Asymmetric information | Handelsmarke | Store brand | Vertrag | Contract | Markenartikel | Brand | Vertragstheorie | Contract theory |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Series: | University of Miami Business School Research Paper ; No. 3807694 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 30, 2021 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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