Optimal cover prices and the effects of website provision on advertising and magazine demand
Ulrich Kaiser
| Year of publication: |
2002
|
|---|---|
| Authors: | Kaiser, Ulrich |
| Publisher: |
Mannheim : ZEW |
| Subject: | Deutschland | Frauenzeitschrift | Web Site | Preispolitik | Anzeigenwerbung |
| Extent: | 28 S. |
|---|---|
| Series: | Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung. - Mannheim : ZEW. - Vol. 02,54: Information and communication technologies |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing ; Dienstleistungen: Sonstiges ; Pressewesen |
| Source: |
Persistent link: https://www.econbiz.de/10004747759