Optimal Institutional Mechanisms for Funding Generic Advertising: An Experimental Analysis
Year of publication: |
2004-12
|
---|---|
Authors: | Messer, Kent D. ; Schmit, Todd M. ; Kaiser, Harry M. |
Institutions: | Charles H. Dyson School of Applied Economics and Management, Cornell University |
Subject: | generic commodity advertising | experimental economics | producer referendum | provision point mechanism | Marketing |
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