Optimal keyword bidding in search-based advertising with target exposure levels
Year of publication: |
2013
|
---|---|
Authors: | Selçuk, B. ; Özlük, Ö. |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 226.2013, 1, p. 163-172
|
Publisher: |
Elsevier |
Subject: | Internet | Search advertising | Pricing | Non-linear optimization | Knapsack problem |
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