Optimal price/advertising menus for two-sided media platforms
Year of publication: |
2022
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Authors: | DeValve, Levi ; Pekeč, Saša |
Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 70.2022, 3, p. 1629-1645
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Subject: | advertising and media | Market Analytics and Revenue Management | pricing | programming duality | Theorie | Theory | Revenue-Management | Revenue management | Werbung | Advertising | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Kommunikationsmedien | Communication media |
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