Optimal price and promotion for interdependent
Year of publication: |
1974
|
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Authors: | Gensch, Dennis H. ; Welam, Ulf Peter |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 22.1974, 4, p. 746-755
|
Subject: | Preis | Absatzpolitik | Vereinigte Staaten |
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