Optimal price promotion in the presence of asymmetric reference-price effects
Gadi Fibich, Arieh Gavious and Oded Lowengart
| Year of publication: |
2007
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|---|---|
| Authors: | Fibich, Gadi ; Gavious, Arieh ; Lowengart, Oded |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 28.2007, 6, p. 569-577
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| Subject: | Preismanagement | Pricing strategy | Preis | Price | Anpassung | Adjustment | Preisrigidität | Price stickiness |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003543759