Optimal prices, package sizes and package compositions in a market with variety seeking and loyal consumers
Els Gijsbrechts ...
| Year of publication: |
June 2002 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Gijsbrechts, Els (contributor) ; Pauwels, Wilfried (contributor) |
| Institutions: | Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen (contributor) |
| Publisher: |
Antwerpen : Univ. Antwerpen, Fac. Toegepaste Economische Wetenschappen |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Theorie | Theory | Preismanagement | Pricing strategy |
| Extent: | Online-Ressource, 46 p., text ill |
|---|---|
| Series: | Working papers / Faculty of Applied Economics, Universiteit Antwerpen. - Antwerpen, ZDB-ID 2133244-7. - Vol. 2002,21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002177455