Optimal pricing and advertising in a durable-good duopoly
Year of publication: |
2010
|
---|---|
Authors: | Krishnamoorthy, Anand ; Prasad, Ashutosh ; Sethi, Suresh P. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 200.2009/10, 2 (16.1.), p. 486-497
|
Subject: | Werbung | Advertising | Duopol | Duopoly | Preismanagement | Pricing strategy | Dauerhafte Konsumgüter | Durable goods | Monopol | Monopoly | Spieltheorie | Game theory |
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