Optimal pricing and advertising policies for an entertainment event
Year of publication: |
2009
|
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Authors: | Jørgensen, Steffen ; Kort, Peter M. ; Zaccour, Georges |
Published in: |
Journal of economic dynamics & control. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1889, ZDB-ID 717409-3. - Vol. 33.2009, 3, p. 583-596
|
Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Kapazitätsplanung | Capacity planning | Kontrolltheorie | Control theory | Freizeitwirtschaft | Leisure industries | Theorie | Theory |
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