Optimal promotional mix and pricing when faced with uncertain product value
Year of publication: |
2024
|
---|---|
Authors: | Wang, Ruibing ; Wang, Qiao ; Chiang, Wei-yu Kevin |
Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 313.2024, 2 (1.3.), p. 637-651
|
Subject: | Advertising | Consumer valuation uncertainty | OR in marketing | Pricing | Referral reward program | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Werbung | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Risiko | Risk | Entscheidung unter Unsicherheit | Decision under uncertainty |
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