Optimal risk in marketing resource allocation
Year of publication: |
2009-10
|
---|---|
Authors: | Balbas, Alejandro ; Bravo, Mercedes Esteban ; Vidal-Sanz, Jose M. |
Institutions: | Departamento de Economía de la Empresa, Universidad Carlos III de Madrid |
Subject: | Resource allocation | Coherent risk measures | Optimization | Sales response models |
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