Optimal Selection for Direct Mail
Year of publication: |
1995
|
---|---|
Authors: | Bult, Jan Roelf ; Wansbeek, Tom |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 4, p. 378-394
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | econometric models | estimation and other statistical techniques | direct marketing |
-
A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
Evgeniou, Theodoros, (2007)
-
Roy, Rishin, (1996)
-
Testing Predicted Choices Against Observations in Probabilistic Discrete-Choice Models
Horowitz, Joel L., (1993)
- More ...
-
Optimal Selection for Direct Mail
Bult, Jan Roelf, (1995)
-
Target selection for direct marketing : semiparametric versus parametric discrete choice models
Bult, Jan R., (1992)
-
Testing causality between marketing variables using scanner data
Bult, Jan R., (1991)
- More ...