Optimal software free trial strategy : limited version, time-locked, or hybrid?
Year of publication: |
2015
|
---|---|
Authors: | Cheng, Hsing Kenneth ; Li, Shengli ; Liu, Yipeng |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 3, p. 504-517
|
Subject: | software free trial | network effects | hybrid free trial | Software | Netzwerkökonomik | Network economics |
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