Optimal strategies of mobile targeting promotion under competition
Year of publication: |
2021
|
---|---|
Authors: | Wan, Qin ; Yang, Shilei ; Shi, Victor ; Qiu, Martin |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 237.2021, p. 1-14
|
Subject: | Cherry-picking | Cost asymmetry | Location-based service | Mobile targeting |
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