Optimal timing of periodic follow-up advertising impulses
Year of publication: |
1977
|
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Authors: | Wolff, M. R. ; Subramanian, R. |
Published in: |
Zeitschrift für Operations-Research : ZOR ; mathematical methods of operations research. - Heidelberg : Physica-Verl., ISSN 0340-9422, ZDB-ID 246737-9. - Vol. 21.1977, 3, p. 89-101
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Subject: | Werbungsbetrieb |
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