Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
Terrence August; Duy Dao; Hyoduk Shin
| Year of publication: |
2015
|
|---|---|
| Authors: | August, Terrence ; Dao, Duy ; Shin, Hyoduk |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 5, p. 755-774
|
| Subject: | channel relationships | game theory | marketing-operations interface | film industry | Filmwirtschaft | Film industry | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Engpass | Bottleneck | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372778