Optimal variety and pricing decisions of a supply chain with economies of scope
Year of publication: |
2015
|
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Authors: | Xiao, Tiaojun ; Choi, Tsan-Ming ; Cheng, T. C. E. |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 62.2015, 3, p. 411-420
|
Subject: | Channel leadership | game theory | pricing | product variety | supply chain management | Spieltheorie | Game theory | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation |
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