Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balking
| Year of publication: |
2010
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|---|---|
| Authors: | Kapur, P.K. ; Aggarwal, Anu G. ; Kaur, Gurjeet ; Basirzadeh, Mashaallh |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 5.2010, 3 (1.1.), p. 234-250
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