Optimising the language of email survey invitations
Year of publication: |
2008
|
---|---|
Authors: | Moskowitz, Howard R. ; Martin, Birgi |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 4, p. 491-510
|
Subject: | Marktforschung | Market research | Befragung | Interview | E-Mail | E-mail | Rhetorik | Rhetoric | Erfolgsfaktor | Success factor |
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