Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Year of publication: |
April-June 2017
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Authors: | Park, Jin Seong ; Ahn, Ho-Young Anthony ; Haley, Eric John |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 34.2017, 2, p. 81-96
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Subject: | Advertising skepticism | direct-to-consumer prescription drug advertising | DTCA | optimistic bias | risk disclosure | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Gesundheitsrisiko | Health risk | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour |
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