OPTIMIZATION BY REDUCING ITS ASSORTMENT CATEGORIES

The article reveals the stages of process of assortment optimization, its methods necessary for the company’s effectiveness increase. The article is also devoted to the estimation of economic attractiveness of a commodity item.

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Year of publication:	2013
Authors:	Khatskelevich, A. ; Tyakina, L.
Published in:	Annals of marketing-mba. - Department of Marketing. - Vol. 1.2013, 03
Publisher:	Department of Marketing
Subject:	assortment structure \| reduction \| analysis \| methods of optimization \| commodity item \| stages of optimization \| economic attractivness

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Extent:	application/pdf
Type of publication:	Article
Notes:	Published
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010632868