Optimization in online content recommendation services : beyond click-through rates
Year of publication: |
2016
|
---|---|
Authors: | Besbes, Omar ; Gur, Yonatan ; Zeevi, Assaf |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 18.2016, 1, p. 15-33
|
Subject: | online services | dynamic assortment selection | data-driven optimization | recommendation systems | content marketing | digital marketing | path data | Data Mining | Data mining | Personalisierung | Personalization | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Content Management | Content management | Digitale Dienste | Web-based service | Electronic Commerce | E-commerce |
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