Optimization of dynamic product offerings on online marketplaces : a network theory perspective
Year of publication: |
2023
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Authors: | Angelopoulos, Spyros ; Ou, Carol Xiaojuan ; Liu, Hongwei |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 40.2023, 4, p. 1328-1357
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Subject: | brand competition | clickstream data | dynamic competition analysis | network analysis | Online marketplaces | spatial auto-regressive model | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Wettbewerb | Competition | Markenführung | Brand management | Online-Marketing | Internet marketing |
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