Assesing the success of private labels online : differences across categories in the grocery industry
Year of publication: |
December 2018
|
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Authors: | Arce-Urriza, Marta ; Cebollada, Javier |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 4, p. 719-753
|
Subject: | Private label | Store brand | National brands | Brand competition | Online channel | Multichannel retailing | Handelsmarke | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Einzelhandel | Retail trade | Markenartikel | Brand | Online-Handel | Online retailing | Lebensmittelhandel | Food trade | Einzelhandelspreis | Retail price | Lebensmitteleinzelhandel | Food retailing | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Wettbewerb | Competition |
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