Optimizing B2B product offers with machine learning, mixed logit, and nonlinear programming
John V. Colias, Stella Park, Elizabeth Horn
| Year of publication: |
2021
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|---|---|
| Authors: | Colias, John V. ; Park, Stella ; Horn, Elizabeth |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 9.2021, 3, p. 157-172
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| Subject: | B2B | Sales data | Machine learning | Mixed logit | Nonlinear programming | Künstliche Intelligenz | Artificial intelligence | Logit-Modell | Logit model | B-to-B-Marketing | Business-to-business marketing | Nichtlineare Optimierung | Mathematische Optimierung | Mathematical programming | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00113-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614790