Optimizing product launches in the presence of strategic consumers
Year of publication: |
June 2016
|
---|---|
Authors: | Lobel, Ilan ; Patel, Jigar ; Vulcano, Gustavo ; Zhang, Jiawei |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 6, p. 1778-1799
|
Subject: | new product introduction | new product development | strategic consumer behavior | technology products | noncooperative game theory | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Innovation | Marketingmanagement | Marketing management |
-
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood, (2015)
-
Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David, (2019)
-
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Haidar, (2018)
- More ...
-
Optimizing Product Launches in the Presence of Strategic Consumers
Lobel, Ilan, (2015)
-
Research Paper on Bell Curve Method of Performance Management
Deshmukh, Dr. Tejashree, (2020)
-
Auctions and simulation-based optimization in revenue management
Vulcano, Gustavo, (2003)
- More ...