Optimum advertising and goodwill under uncertainty
Year of publication: |
1978
|
---|---|
Authors: | Tapiero, Charles S. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 26.1978, 3, p. 450-463
|
Subject: | Betriebswirtschaftliche Bewertung | Werbung | Monopolpreis |
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