Optimum stimulation level as a determinant of exploratory behaviours : some empirical evidence
Year of publication: |
1998
|
---|---|
Authors: | Giannelloni, Jean-Luc |
Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 201-218
|
Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Schätzung | Estimation | Deutschland | Germany |
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